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Sales managers play a critical role in driving revenue growth and building strong customer relationships.

Sales managers play a critical role in driving revenue growth and building strong customer relationships. However, not all sales managers are created equal. To be successful, sales managers need to possess a unique set of skills that enable them to lead their teams effectively.


Here are some essential leadership skills for sales managers that can help you identify the right person for the job:


Hiring and retaining talent

The most important decision that you will make as a leader is not who you have in your team. As a sales manager recruiting might be the most important thing you do. Reality is that you don’t hire on a daily or weekly basis, which makes it challenging to plan and executive an effective sales hiring process. We all know that the best salespeople can bring in a lot of money, but they can be hard to find and even harder to keep. So, make sure you make time for, or get support in hiring the right people from the start.


Performance Management

To ensure that your team is meeting its goals and objectives, it is important to always keep a focus on performance management. Performance management is about setting clear expectations, providing regular feedback, and coaching team members to improve their performance.


Effective Coaching

Effective coaching is critical for developing your team’s skills and abilities. As a sales manager you must be able to provide constructive feedback and guidance to help their team members to continue to grow and develop.


Know your numbers

As a sales manager, you must have a deep understanding of your teams’ numbers that link to their performance goals. This enables you to identify areas for improvement and make data-driven decisions that drive revenue growth.


Rethink your leadership style

Finally, rethink your approach to leadership. You must be able to inspire and motivate your team while holding them accountable for their performance. This is a fine balance and requires a unique approach for different people and situations. Make sure you are remaining open and rethink what has worked and what you might do different to get better outcomes.


As Recruitment Specialists in Sales, we understand the importance of getting the right person in a sales (leadership) role. We specialize in recruiting best-in-market sales talent. It’s our passion. It’s what we live and breathe. In fact, it’s all we do. So, our interest and focus equal yours.


If you would like our support in finding or developing talent, please reach out.


03 9283 9000

Contact Us - BTA Sales


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