Resources
June 14, 2022
The job market for salespeople is booming, and the hunt for sales talent is on. In this blog, we look at why the sales market is so hot right now, and how you can reap the rewards of a candidate-driven market.
Whether you’re looking to jump into the wonderful world of sales for the first time, or are a seasoned sales expert considering your next big move, there has never been a better time to be a sales candidate.
Salespeople fuel company growth and stability
As the job market is evolving, there are some things that will never change: sales jobs will always be in high demand. Although every job function has a role to fulfil, sales are critical to the success of any company by fuelling growth and stability.
Even during times of economic and social uncertainty, the sales job market remains more stable than many other job markets. This is simply because above all else, companies will always need to keep their sales machine running.
Australia has a shortage of workers
The Australian job market is the tightest it’s been since 2008, with talented staff in high demand and short supply. The unemployment rate has fallen below 4% for the first time since the 1970s, and Australia saw its first population decrease since 1946.
On top of skilled migration being drastically reduced with international border closures during covid, official government figures state that 97,000 people permanently left the country between June 2020 to mid-2021.
This means that if you’re a talented sales person looking for your next role, you’re in the driver’s seat.
High staff turnover during and post-covid
The covid pandemic has caused many people to re-evaluate their work and lifestyle priorities. This re-evaluation has given way to the Great Resignation, in which workers have left their roles in search of flexibility, greater earning capacity, work-life balance, and improved mental health and wellbeing. With high turnover, attracting and retaining staff has become harder than ever.
As companies try to recover from high staff turnover by hiring fresh talent, salespeople are first on their wish lists. This puts salespeople in the perfect position to find roles offering not only attractive compensation, but the flexibility that employees have come to expect in a post-covid world.
Attracting salespeople, particularly young workers, has become more complex
The world of sales has transformed drastically. Sales has transitioned from being a career of endless cold calls and high-pressure tactics, to be much more nuanced. Salespeople today can expect to take on a much more consultative role, involving relationship-building. However, many young people are turned off sales as they have the impression that sales is still a pressure-cooker environment.
Another factor contributing to sales being less attractive to young people is that most universities don’t offer degrees specific to sales. This means that young people fresh from university don’t have a career in sales at the top of their minds, and would likely start their career in another field before transitioning to a sales role.
In a candidate-driven market, young people who have their eyes set on sales are in prime position to land a great first role to kick start their career.
How can you make the most of a hot sales market?
The sales job market has never been hotter. With huge demand for talented salespeople and low supply, candidates have greater opportunities than ever before to land roles with attractive salaries and greater flexibility.
If you are looking for support in finding your next opportunity in sales, then reach out to the team at www.btasales.com.au
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